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Well, not really.But if you’re willing to stop laughing long enough to look at his singing success, you too might learn a thing or two. Didn’t know he sang?Neither did I. Until I found out he was quite ‘da bomb in Germany. That’s right, the Hoff had a #1 single overseas and has done quite nicely. That’s called a niche market, baby. And if David Hasselhoff can make a boatload of money as a pop star, without any of us knowing about it, you can do the same thing with your own niche. You don’t have to be a guru, and hang out on stage with all the other marketing stars to earn a fabulous living. You just have to find your herd. Plus: Rob sings! Twice, in fact!
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| Posted by (Rob) in (Marketing Tips) on January-3-2008 | (0) Comments | Read More |
(Watch the video - then pipe in with a comment of your own!)
Andy blasts the preoccupation with the latest technology, tools and gadgets. They are not the key to marketing success and robust passive revenue. But what is?
Anyone can take your next product, create a knock-off in a few days, and be out there competing with you. But they CAN’T compete with your unique positioning, angle, and creativity. Instead of using that latest gadget (that everyone else will be using tomorrow) use your personal quirks to cut through the fog of marketing messages.
Speaking of crazy: Andy’s cat makes another guest appearance (see if you can pick it out).
What do you think? We’d love your comments.
| Posted by (Rob) in (Marketing Tips) on December-12-2007 | (0) Comments | Read More |
Instead of running from those puppies (or griping about them), why not ride them all the way to the bank?
After introducing you to his kitty cat, Andy reveals how to convert your dissatisfactions into products you can profit from handsomely. (Especially when thousands of your customers have the exact same issue!)
Rob takes it one step further by obliterating the Product Perfection Myth. Instead of waiting until you’ve got it all down before you create your product, why not document your path to success WITH your product?
After all, who knows best what it will take? Some millionaire who long ago left that problem behind, or you, who is intimately familiar with it, and what it is costing your customers?
Plus: The air conditioner is gone, but the wet spot makes its debut!
| Posted by (Rob) in (Marketing Tips) on October-15-2007 | (0) Comments | Read More |
Micro Movements – Big plans don’t mean a darn thing when you can’t get started. Andy reveals the secret to getting that turbo-charged dream in motion *** Riding The Wave – You can’t avoid problems. But you do have a choice: Let them drag you down. Or USE THEM to elevate your game to a new level. *** Plus: Outtakes! When we make mistakes, we keep the cameras rolling! You’ll LOL!
Get rich . . . have fun! Internet marketing with attitude!
Groundbreaking transcontinental split-screen video podcast, with terrific information on internet marketing, blogging, web 2.0 and product development. But much more . . . Rob and Andy bring an eagle eye and no BS attitude which is bound to leave you laughing as well as informed.
| Posted by (Rob) in (Marketing Tips) on September-19-2007 | (0) Comments | Read More |
If you’re in the mood for great info, but tired of gurus who take themselves way too seriously, watch now!
| Posted by (Rob) in (Marketing Tips) on August-20-2007 | (2) Comments | Read More |
No iTunes downloads as yet . . . but once we get out of this initial feedback phase, we’ll be sure to have all episodes available as a podcast.
| Posted by (Rob) in (Marketing Tips) on August-6-2007 | (10) Comments | Read More |
Join marketing geeks Rob Schultz from Audacious Audio and Andy Wibbels, author of Blogwild as they bounce ideas, rants and ruminations from Los Angeles to Chicago.
We’re stilling cooking everything up into a podcast so for now enjoy our pilot episode!